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Paco Underhill is the founding president of Envirosell, the New York-based behavioral research and consultancy firm focused on commercial environments. His first book, Why We Buy: The Science of Shopping was an internationally recognized bestseller and has been published in 27 languages. Call of the Mall: The Geography of Shopping was released in 2004 and has been called a humorous walking tour of an American shopping mall.
Available Books by Paco Underhill
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What Women Want
Binding: Paperback
ISBN: 9781416569961
RRP: $18.95
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What Women Want
Binding: Hardcover
ISBN: 9781416569954
RRP: $29.95
Reveals the qualities that make products, spaces, and services relevant to female consumers while tracing how the modern roles of women have evolved and citing the successful examples of major companies....
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Buyology
Binding: Paperback
ISBN: 9780385523899
RRP: $17.95
Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book....
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Why We Buy
Binding: Paperback
ISBN: 9781416595243
RRP: $18.95
A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original....
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Call Of The Mall
Binding: Paperback
ISBN: 9780743235921
RRP: $17.95
Profiling malls as intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what malls mean to ordinary people....
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City
Binding: Paperback
ISBN: 9780812220742
RRP: $41.95
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Currently unavailable...
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Call Of The Mall
Binding: Hardcover
ISBN: 9781861974426
Like Bill Bryson's 'Walk In The Woods', which took readers up the Appalachian Trail, this book takes readers to a place they know much better: the shopping centre, the place where people meet.
Nothing exemplifies shopping more than the mall or the shopping centre. The US's gift to personal consumption and the crossroad where consumer marketing, media and street culture meet. It is...
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Why We Buy: The Science Of Shopping
Binding: Paperback
ISBN: 9781587990441
Through state-of-the-art observation techniques, and research methods grounded in anthropology and environmental psychology, Paco Underhill has become the retail industry's most sought-after adviser today. His clients today include giants such as McDonald's, Levi-Strauss, Coca-Cola, L'Oreal, Woolworth, Sony. How do shoppers behave? How do they wander through a store? How do they pe...
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Inferno
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