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This is a revision of Paul Karasik's classic reference guide, How to Make It Big in The Seminar Business, which has become a must-have book for consultants and speakers. Aimed at consultants, speakers, and coaches, the book revealed the secrets of seminar success. In addition to including all the practical know-how readers needed to organise their seminar business, he carefully discussed the fundamental elements of successful seminar design, delivery, and promotion.
No matter what level of business experience readers brought with them, by the time they were finished with the book Karasik had given them the tools they needed to:
- Determine fees, methods of payment, and recover up-front outlays quickly.
- Evaluate a program's potential both locally and nationally.
- Implement low-risk, hi-profile marketing strategies.
- Determine the best time and place to schedule.
- Incorporate high-impact audiovisuals.
- Solicit audience feedback and use it to make the presentation better.
RRP: $26.95
| Availability: | Available at our supplier, usually ships in 10 to 14 days.
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| ISBN 13: | 9780071426831 |
| ISBN 10: | 0071426833 |
| Binding: | Paperback |
| Pages: | 288 |
| Released: | 06/03/2004 |
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