So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap by Edward Hess & Charles Goetz, ISBN 9780137126675

> Business Books > Small Business Books

Author: Edward Hess & Charles Goetz

More than 60% of American adults say they want to own their own business, and more than 5,000,000 new businesses are started every year. Unfortunately, 50-70% of new businesses fail. In this book, two of the world's leading experts on entrepreneurship identify the 8 'killer mistakes' that cause most of these business failures and give entrepreneurs all the knowledge, tools, templates, strategies, and hands-on how-to advice they need to avoid these errors. Unlike other books that focus on topics like writing business plans and finding investors, this book focuses on the crucial operational issues that make the difference between consistent profitability and costly failure.

You'll learn how to identify the right opportunities and customers; effectively design your products and services; set the right price; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth. Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. But there's nothing theoretical here: from start to finish, this book delivers fast-paced, 100% practical advice you can begin using right this minute!

Unfortunately this item is either out of print or no longer available from our regular suppliers, we can no longer obtain stock of this item, and have sold out of stock in our stores. You may be interested in our similar titles below.

People who purchased "So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap by Edward Hess & Charles Goetz" also purchased...

The Silicon Valley Edge	Small Business Management	How to Sell Your Business for the Price You Want	How To Open & Operate a Financially Successful Pet Sitting Business
RRP: $29.95 QBD: $25.46	RRP: $71.95 QBD: $61.16	RRP: $40.95 QBD: $34.81	RRP: $47.95 QBD: $40.76
Family Child Care Business Planning Guide	Business Plans That Work	Sea el elefante/ Be the Elephant	Profits Aren't Everything, They're the Only Thing
RRP: $21.95 QBD: $18.66	RRP: $23.95 QBD: $20.36	RRP: $20.95 QBD: $17.81	RRP: $71.95 QBD: $61.16