The Creative Economy by John Howkins, ISBN 9780140287943

> Business Books > Small Business Books Author: John Howkins Creativity is fun. It's also big business. But how do you turn creativity into money - cash, capital and profit? It is not just having a bright idea that counts - it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success. The rules include: - Invent yourself - Be unique - Own your ideas, understand copyright and patents - Know when to work alone, and when in a group - Learn endlessly - Borrow, reinvent and recycle - Exploit fame and celebrity - Know when to break the rules Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay. Special Online Price Only RRP: $24.95 QBD: $21.21 Availability: Available at our supplier, usually ships in 10 to 14 days. ISBN 13: 9780140287943 ISBN 10: 0140287949 Binding: Paperback Pages: 288 Dimensions: 198 x 129 mm Released: 24/07/2002

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