Big Moo: Purple Cow by Seth Godin, ISBN 9780141036458

> Business Books > Sales & Marketing Books Author: Seth Godin Seth Godin's Purple Cow teaches us that in order for businesses to achieve real success, they need to stop being a brown cow and dare to change their colour. But in a world of really good companies, sometimes you need more than a purple cow - you need a big moo. In The Big Moo, a team of bestselling authors and business superstars such as Malcolm Gladwell, Tom Peters and Jackie Huba reveal their secrets for creating sustained remarkability. Their essays are provocative, inspiring and their message is clear: don't be afraid to be different. Now is your opportunity to combine ideas from both books to ensure that your business always stands out from the crowd. Special Online Price Only Unfortunately this item is either out of print or no longer available from our regular suppliers, we can no longer obtain stock of this item, and have sold out of stock in our stores. You may be interested in our similar titles below. ISBN 13: 9780141036458 Binding: Paperback Pages: 368 Dimensions: 198 x 128mm Released: 01/04/2010

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