Brilliant Start-Up: How to Set Up & Run a Brilliant Business by Caspian Woods, ISBN 9780273720577

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Author: Caspian Woods

After the initial thrill of the idea, starting-up in business can seem a daunting, lonely, and risk-strewn path. The sole mission of Brilliant Start-Up is to give you full support every step of the way by making the whole process easier, meaning you remain inspired and on the road to success.

Brilliant Start-Up is structured around 8 practical stages that budding start-ups should go through, from the first idea to successful trading. The author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green.

Following the advice and techniques in Brilliant Start-Up, you will:

feel positive, energised and enthused
be clear about the start-up process
be able to tailor it to suit your individual needs
know which parts to focus on for success
have practical tools to use, and details of where to go for further reading/support.
Joining the hugely successful Brilliant series, this book is set to become a bestseller and the No.1 book on small business in the UK.

RRP: $24.95

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