Corporate Architecture: Building A Brand by Various, ISBN 9780393733051

> House & Garden Books > Homes & Interiors Books > Architecture Books Author: Various Authors include: Alejandro Baham n, Ana Ca izares and Antonio Corcuera. How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy. A brand is much more than the product or service that it represents -- it is a whole imaginary world custom-made for the target consumer, and it often has little to do with what is being sold. Competition has given rise to a new class of buildings, designed by top architects and characterized by bold design approaches, surveyed in this sweeping study. RRP: $125.00 Availability: Available at our supplier, usually ships in 10 to 14 days. ISBN 13: 9780393733051 ISBN 10: 039373305X Binding: Hardcover Pages: 504 Released: 01/10/2009

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