Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, 'Strategic Management And Online Selling' also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Unfortunately this item is either out of print or no longer available from our regular suppliers, we can no longer obtain stock of this item, and have sold out of stock in our stores. You may be interested in our similar titles below.
Cart: 0 items, $0.00 |
