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Why Some Companies Make the Leap . . . and Others Don't.
The best-selling 'Built To Last' answered the question of what it takes to build an enduring great company from the ground up. 'Good To Great' answers an even more compelling question: "Can a good company become a great company and, if so, how?"
After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.
'Good To Great' achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. Contents cover:
- The scope of the project
- The type of leader required, humble and ferocious
- How companies set the foundation for their shift from good to great
- The duality that leads to greatness
- How to find the one big thing your company must focus on
- The magical alchemy of great performance
- Technology is a trap, unless used right
- How to build sustained momentum and avoid the "new regime, new revolution" doom loop
- How to take a company from great to enduring great
RRP: $49.95
| ISBN 13: | 9780712676090 |
| ISBN 10: | 0712676090 |
| Binding: | Hardcover |
| Pages: | 304 |
| Dimensions: | 238 x 155mm |
| Released: | 02/11/2001 |
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