Ads To Icons: How Advertising Succeeds In A Multimedia Age by Paul Springer, ISBN 9780749449360

> Business Books > Sales & Marketing Books Author: Paul Springer From Ads to Icons explores the current and future direction of advertising. The book is divided into two parts. Part one comprises 50 international case studies of new and iconic advertising campaigns with profiles, analysis, a summary of essential points that can be learnt from each and suggestions for further reading. Cases include Sibirsky Bereg, YouTube, Singapore Cancer Society and Amex. Part two provides a review and analysis of the changing media landscape. Throughout, the book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create new channels through which to reach customers. RRP: $89.95 Availability: Available at our supplier, usually ships in 10 to 14 days. ISBN 13: 9780749449360 ISBN 10: 0749449365 Binding: Paperback Pages: 378 Dimensions: 240 x 190 mm Released: 15/08/2007

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