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Wine Marketing by C. Michael Hall & Richard Mitchell, ISBN 9780750654203

> Wine & Beverages Books > General Books

Author: C. Michael Hall & Richard Mitchell

Looking at theory and research, this book focuses on the practicalities of wine marketing, and outlines the major issues involved in the production and marketing of wine. Each chapter includes the following features: 'How to' and 'how not to' case studies; a guide to further reading and websites; and 'Issues to consider when marketing' section.

RRP: $85.95

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ISBN 13:	9780750654203
Binding:	Paperback
Language:	English
Pages:	256
Dimensions:	159 x 235 mm

Wine Marketing by C. Michael Hall & Richard Mitchell

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