The only guide to global search engine marketing that targets both English-speaking and non-English speaking audiences
* An indispensable resource for companies of all types and sizes that operate internationally.
* Proven solutions for the unexpected challenges, customs, and technical and legal issues associated with marketing online to customers who don't speak English and live outside North America.
* Covers global pay-per-click, SEO, social media, mobile apps, multilingual web analytics, and more
For companies that operate internationally, English-only, U.S.-centric search programs leave far too many customers behind. Marketing through search engines to non-English-speaking customers outside North America has become essential, but it presents complex and unfamiliar challenges. Now, for the first time, there's a complete and practical guide to succeeding with global search marketing. In Global Search Engine Marketing , two leading experts bring together proven solutions to all the issues marketers will encounter - from culture and communication to technology and law.