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Marketing To Women: Understand, Reach & Increase Your Share Of The Largest Market Segment - 2 ed by Martha Barletta, ISBN 9781419520198
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> Business Books > Sales & Marketing Books
In this snappy 2nd edition of 'Marketing to Women', author Martha Barletta tells exactly how and why corporations are spending more to capture the multi-billion-dollar women's market. In this book Barletta reveals how and why women reach different brand purchase decisions than men; the marketing myths about women as consumers and how to tap into the lucrative market of women 50 years and older. Martha Barletta, president of the TrendSight Group, is a recognised authority on gender-focused marketing strategies for wooing women consumers. Her lively style, command of her subject and passion for her topic make her a popular presenter at corporations, conferences and business schools.
RRP: $42.96
| Availability: | Available at our supplier, usually ships in 10 to 14 days.
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| ISBN 13: | 9781419520198 |
| ISBN 10: | 1419520199 |
| Binding: | Paperback |
| Pages: | 304 |
| Dimensions: | 217 x 145 mm |
| Released: | 01/09/2007 |
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