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Marketing To Women: Understand, Reach & Increase Your Share Of The Largest Market Segment - 2 ed by Martha Barletta, ISBN 9781419520198

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Author: Martha Barletta

In this snappy 2nd edition of 'Marketing to Women', author Martha Barletta tells exactly how and why corporations are spending more to capture the multi-billion-dollar women's market. In this book Barletta reveals how and why women reach different brand purchase decisions than men; the marketing myths about women as consumers and how to tap into the lucrative market of women 50 years and older. Martha Barletta, president of the TrendSight Group, is a recognised authority on gender-focused marketing strategies for wooing women consumers. Her lively style, command of her subject and passion for her topic make her a popular presenter at corporations, conferences and business schools.

RRP: $42.96

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Available at our supplier, usually ships in 10 to 14 days.

ISBN 13:

9781419520198

ISBN 10:1419520199
Binding:Paperback
Pages:304
Dimensions:217 x 145 mm
Released:01/09/2007

Marketing To Women: Understand, Reach & Increase Your Share Of The Largest Market Segment - 2 ed by Martha Barletta

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