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This is a handy reference for the business owner/manager. The book provides you with succinct and clear ideas and suggestions, and the extensive research required when investigating different marketing approaches.
The contents include:
- The Business of Selling: sales techniques
- On Paper: direct mail, flyers, newsletters, business cards
- Let Me Introduce Myself: promotion ideas
- I Come Bearing Gifts: freebie ideas
- Talk to Me: the telephone
- Behind the Scenes: management
- Looking Good: keeping up appearances
- Sound Waves and Media: media other than print
- It's Academic: some background information
Special Online Price Only Unfortunately this item is either out of print or no longer available from our regular suppliers, we can no longer obtain stock of this item, and have sold out of stock in our stores. You may be interested in our similar titles below. | ISBN 13: | 9781740095204 |
| ISBN 10: | 1740095200 |
| Binding: | Paperback |
| Pages: | 150 |
| Dimensions: | Miscellaneous |
| Released: | 30/11/2001 |
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