A Whole New Mind by Daniel Pink, ISBN 9781741147384

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Author: Daniel Pink

Moving From The Information Age To The Conceptual Age.

The era of 'left brain' dominance, with its emphasis on logical, linear, analytical and computer-like thinking, is on the way out. We're entering a new world in which 'right brain' qualities - inventiveness, empathy, meaning - will dominate. A stimulating wake-up call for the brain, 'A Whole New Mind' urges us to re-examine our lives: how we think, how we feel and why we do what we do.

'A Whole New Mind' is a ground breaking look at how we should live our lives in a world turned upside down by rising affluence, the outsourcing of good jobs abroad, and the computerization of our lives, a world fast shifting from the Information Age to the Conceptual Age.

Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to be when we grew up. But Mum and Dad were wrong. The future belongs to a very different kind of person - a person with a very different kind of mind. The era of 'left brain' dominance, and the Information Age that it engendered, are giving way to a new world in which 'right brain' qualities - inventiveness, empathy, meaning - predominate. That's the argument at the centre of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.

In the tradition of 'Emotional Intelligence' and 'Now, Discover Your Strengths', Daniel Pink offers a fresh look at what it takes to excel in this new world. 'A Whole New Mind' reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.

RRP: $32.95

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