10 Ways To Screw Up An Ad Campaign

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10 Ways To Screw Up An Ad Campaign by Barry H. Cohen
ISBN
9781598690828
Published
Binding
Paperback
Pages
272
Dimensions
140 x 214 x 20mm

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can "out advertise" the competition-even if you can't outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all-how to effectively measure the success of your advertising.
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Other Titles by Barry H. Cohen

Description
Information
10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can "out advertise" the competition-even if you can't outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all-how to effectively measure the success of your advertising.
ISBN:
9781598690828
Publication Date:
10 / 08 / 2006
Pages:
272
Dimensions:
140 x 214 x 20mm

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