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    A Dictionary of Marketing

    By: Charles Doyle

    QTY
    -+
    $54.99
     
     
    ISBN
    9780199590230
    Date Released
    Binding
    Paperback
    Pages
    436
    Dimensions
    127 x 197 x 32mm

    Only available to order
    Estimated 10 - 14 business days until dispatch

    Description
    Information
    Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
    ISBN:
    9780199590230
    Publication Date:
    15 / 05 / 2011
    Pages:
    436
    Dimensions:
    127 x 197 x 32mm

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