A New Brand World by Scott Bedbury & Stephen Fenichell

By: Scott Bedbury & Stephen Fenichell

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$25.99
 
 
ISBN
9780142001905
Date Released
Binding
Paperback
Pages
240
Dimensions
134 x 204 x 13mm

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Description
Information
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.
ISBN:
9780142001905
Publication Date:
01 / 03 / 2003
Pages:
240
Dimensions:
134 x 204 x 13mm

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