A Preface to Marketing Management

By: J. Paul Peter & James H. Donnelly

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ISBN
9780077861063
Date Released
Binding
Paperback
Pages
269
Dimensions
204 x 248 x 20mm

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Description
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Offers an overview of the critical issues in marketing management. This book is suitable for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students.
ISBN:
9780077861063
Publication Date:
04 / 02 / 2014
Pages:
269
Dimensions:
204 x 248 x 20mm

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