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    A Preface to Marketing Management

    By: J. Paul Peter & James H. Donnelly

    QTY
    -+
    $447.95
     
     
    ISBN
    9780077861063
    Date Released
    Binding
    Paperback
    Pages
    269
    Dimensions
    204 x 248 x 20mm

    Only available to order
    Estimated 10 - 14 business days until dispatch

    Description
    Information
    Offers an overview of the critical issues in marketing management. This book is suitable for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students.
    ISBN:
    9780077861063
    Publication Date:
    04 / 02 / 2014
    Pages:
    269
    Dimensions:
    204 x 248 x 20mm

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