• All Products
      • Paperback
      • Hardcover
      • eBook
      • Audiobook

    A Technique for Producing Ideas

    By:

    QTY
    -+
    $9.99
    RRP: $10.99
    Save $1.00
    ISBN
    9780071426251
    Date Released
    Binding
    eBook
     
     

    Instant Download

    Description
    A step-by-step technique for sparking breakthrough creativity in advertising--or any field

    Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

    "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."

    --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    You might also like



    Accepted Payments
    QBD Proudly Supports

    Need help? Call us on (07) 3291 7444