Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing

Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing by Lunka D Ryan


ISBN
9780321928634
Published
Released
02 / 12 / 2013
Binding
Paperback
Pages
368
Dimensions
189 x 230 x 18mm

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.

Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them.

After reading this book, marketers will understand:

- The basics of content management in Adobe Experience Manager
- How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products
- How to manage dynamic content that is targeted to specific audiences
- The fundamental concepts that will help to create a smooth implementation
March Book Frenzy (Online Only)
51.99
RRP: $64.99
20% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $64.99
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Raving Fans
19.99
15.99
20% Off
Cashvertising
32.99
26.39
20% Off
Way of the Wolf
32.99
26.39
20% Off
Emotion by Design
24.99
19.99
20% Off
The 1Page Marketing Plan
36.99
29.59
20% Off
Fanatical Prospecting
47.95
38.36
20% Off
Million Dollar Weekend
36.99
29.59
20% Off
Sell It Like Serhant
22.99
18.39
20% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.