Advertising as Multilingual Communication

Advertising as Multilingual Communication by H. Kelly-Holmes

By: H. Kelly-Holmes

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$42.99
 
 
ISBN
9780230503014
Date Released
Binding
eBook
 
 

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Description
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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
ISBN:
9780230503014
Publication Date:
11 / 01 / 2016

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