The objective of Application Performance Management is to establish reliable Application Performance Management practices - to demonstrate value, to do it quickly, and to adapt to the client circumstances. Balancing long-term goals with short-term deliverables, but without compromising usefulness or correctness. The successful strategy is to establish a few reasonable goals, achieve them quickly, and then iterate over the same topics two more times, with each successive iteration expanding the Skills and Capabilities of the APM team. This strategy is referred to as "Good, Better, Best". The expanding capabilities of the team are immortalized as milestones towards achieving a Catalogue of Services that become the interface with your application and business sponsors.
