Asian Brand Strategy

Asian Brand Strategy by M. Roll
QTY
-+
$66.99
 
 


ISBN
9780230513068
Date Released
Binding
eBook
 
 

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Description
Information
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
ISBN:
9780230513068
Publication Date:
17 / 10 / 2005

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