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    By: Arthur B Sculley & W William A Woods

    $37.95
     
     
    ISBN
    9780066621081
    Date Released
    Binding
    Paperback
    Pages
    272
     

    Out of Print

    Description
    The Killer Application in the Business-to-Business Internet Revolution.

    By 2004, the value of B2B transactions conducted online will reach $1.5 trillion - $600 billion of that will be generated in the United States alone. This groundbreaking book analyses the nature of the revolutions that is occurring in B2B transactions, showing how most corporations will have to reinvent themselves over the next five years to remain competitive in the New Economy. They reveal the tectonic shift occurring in the way businesses buy and sell from each other, as well as the once-in-a-lifetime shift of power from the seller to the buyer.

    Using practical and real-life examples, the authors describe the anatomy of a model B2B exchange, analyse the key issues in building a successful credible and effective exchange, and show why these exchanges are crucial to competing in the Internet Revolution.

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