158 x 234 x 26mm
When Coca-Cola offered the first retail coupon in the 1880s customers were thrilled. But today's shoppers, plugged into Gilt Groupe, RueLaLa, and Living Social, see sales and discounts as the norm, not the exception. The relentless pursuit of deals has totally changed the relationship between buyers and sellers.
In this playful, well-researched book, journalist Mark Ellwood takes readers deep into the discount game, both high end and low. From the haggling markets of Istanbul to Black Friday in a suburban mall, to pinnacles of global luxury such as Hermès and Louis Vuitton, companies and consumers are engaged in a constant game of cat and mouse. Some companies now change their prices literally second by second. Consumers, for their part, turn to coupon apps and strategic Twitter analysis to find great bargains.