Behavioral Economics of Brand Choice

By: V. James

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-+
$126.99
 
 
ISBN
9780230596733
Date Released
Binding
eBook
 
 

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Description
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This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
ISBN:
9780230596733
Publication Date:
27 / 06 / 2007

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