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    Behavioral Economics of Brand Choice

    By: G. Foxall

    QTY
    -+
    $118.99
     
     
    ISBN
    9780230596733
    Date Released
    Binding
    eBook
     
     

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    Description
    This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.

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