ow to develop and deploy a companywide analytics strategy
This recipe-based handbook explains how to derive insights from data in day-to-day workflow and then how to drive business impact through those insights. The Business Analytics Handbook helps readers use data to increase the top-line--revenue and customer adoption and satisfaction--and decrease the bottom-line--cost and loss--all to provide customers with an overall better experience.
Using the trademarked BADIR 5-step process, author Piyanka Jain provides examples and exercises from different industries and functions for readers to take away (i.e. how to evaluate marketing campaign effectiveness for a toy store) and apply to their own day-to-day workflow.
*Explains where analytics can be applied in day-to-day decisions and what type of insights and data you should be looking for
*Offers insights on how to apply the business analytics techniques described in the book to your daily workflow using the analysis tools you have on hand
*Describes the various data and analysis tools available in the market and which tools meets which needs
*Details best practices and hurdles for creating a data-driven organization
With The Business Analytics Handbook , you'll learn how to turn analytics into impact.