Big Business, Big Responsibilities

Big Business, Big Responsibilities by Andy Wales & Matthew Gorman & Dunstan Hope

By: Andy Wales & Matthew Gorman & Dunstan Hope

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$111.99
 
 
ISBN
9780230243958
Date Released
Binding
Hardcover
Pages
184
Dimensions
166 x 248 x 20mm

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Description
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Leading business are often now the visionaries: leaders in the fight against climate change, protectors of human rights and supporters of international development. This book shares the inside track on why some of the world's best known brands are doing this not as philanthropy but as a core part of business strategy: protecting the environmental systems they depend on, building consumer trust and creating new markets to ensure long term success.--[book cover]
ISBN:
9780230243958
Publication Date:
15 / 07 / 2010
Pages:
184
Dimensions:
166 x 248 x 20mm

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