First we need to do some translation from American to English. A 'biscuit' as we know it is called a 'cookie' in the States. In the US, what they call a 'biscuit' is like a fluffy savoury roll that looks like our scone. American biscuits are often served at breakfast with sausage, ham or eggs tucked inside with gravy ladled over. Alright culinary lesson over. Biscuitville is the ultimate American success story which you've probably never heard of. It's a company which had its humble beginnings in the American south, making and selling the best tasting biscuits in the land. Now it is quickly on its way to becoming the fast food equivalent of Starbucks. Biscuitville, the company, is a model for how America should have been doing business for the last 30 years and how it should be doing business in the future. Biscuitville, the book, is packed full of insights into how companies must operate in order to be successful in a new business environment. CEOs can no longer operate in the charismatic, imperial way that brought them to their current ruin. A new age of entrepreneurship must follow this recession. Corporations, regardless of size, cannot continue to do business in the same way that they have. Biscuitville is for anyone who is serious about running a profitable, ethical company with the new participatory leadership: soft power.