Black Is the New Green

Black Is the New Green by Leonard E. Burnett & Andrea Hoffman

By: Leonard E. Burnett & Andrea Hoffman

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$95.99
 
 
ISBN
9780230616844
Date Released
Binding
Hardcover
Pages
207
Dimensions
166 x 248 x 26mm

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Description
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"Burnett and Hoffman set forth a persuasive argument to marketing decision makers, the media, agencies and entrepreneurs that they must change the way they view African American consumers and a powerful subset within this group, Affluent African Americans. In this book, the authors define the audience (through demographics and psychographics), provide rich historical background for the rise of this community, and then compare the affluent African American market with the traditional affluent American market. Together, this provides a comprehensive look at the rise of this market, detailed data about how this market consumes, and how business can target this untapped source of business"--Provided by publisher.
ISBN:
9780230616844
Publication Date:
15 / 03 / 2010
Pages:
207
Dimensions:
166 x 248 x 26mm

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