Blue Ocean Classics by W. Chan Kim & Renee A. Mauborgne


Authors
W. Chan Kim &
Renee A. Mauborgne
ISBN
9781633697379
Published
Binding
Hardcover
Pages
144
Dimensions
108 x 165mm

A collection of three Kim-Mauborgne articles on blue ocean strategy.



Brings together three of the authors' bestselling HBR articles in one package.
Includes the article that first introduced the idea of a Blue Ocean Strategy--leading to an international bestselling book.
Brings the principles behind blue ocean strategy to leadership--and presents the acts and activities that inspire employees.
Provides a process for how companies can discover uncontested markets ripe for growth as well as the mental models that can get in the way.

Audience: Fans of Kim and Mauborgne; anyone interested in strategy.
19.99

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