A collection of three Kim-Mauborgne articles on blue ocean strategy.
Brings together three of the authors' bestselling HBR articles in one package.
Includes the article that first introduced the idea of a Blue Ocean Strategy--leading to an international bestselling book.
Brings the principles behind blue ocean strategy to leadership--and presents the acts and activities that inspire employees.
Provides a process for how companies can discover uncontested markets ripe for growth as well as the mental models that can get in the way.
Audience: Fans of Kim and Mauborgne; anyone interested in strategy.