Brand Avatar by Alycia de Mesa
By: Alycia de Mesa
QTY
-+
$59.99
 
 


ISBN
9780230233713
Date Released
Binding
eBook
 
 

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Description
Information
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
ISBN:
9780230233713
Publication Date:
27 / 02 / 2009

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