By: Ian P. Buckingham

QTY
-+
$115.99
 
 
ISBN
9780230220324
Date Released
Binding
Hardcover
Pages
209
Dimensions
166 x 242 x 20mm

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Description
Information
"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--
ISBN:
9780230220324
Publication Date:
15 / 02 / 2011
Pages:
209
Dimensions:
166 x 242 x 20mm

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