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    Brand Champions

    By: Ian P Buckingham

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    -+
    $59.94
     
     
    ISBN
    9780230304659
    Date Released
    Binding
    eBook
     
     

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    Description
    A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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