Brand Champions

Brand Champions by Ian P Buckingham
$59.94
 
 
ISBN
9780230304659
Date Released
Binding
eBook
 
 

Out Of Print

Other Titles by Ian P Buckingham

Hardcover
$115.99
Only available to order.
Description
Information
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
ISBN:
9780230304659
Publication Date:
26 / 01 / 2011

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