• All Products
      • Paperback
      • Hardcover
      • eBook
      • Audiobook

    By: R. Trappey

    QTY
    -+
    $144.99
     
     
    ISBN
    9780230514201
    Date Released
    Binding
    eBook
     
     

    Instant Download

    Description
    Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

    You might also like



    Accepted Payments
    QBD Proudly Supports

    Need help? Call us on (07) 3291 7444