Brand Engagement

Brand Engagement by I. Buckingham

By: I. Buckingham

QTY
-+
$61.99
 
 
ISBN
9780230579507
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
ISBN:
9780230579507
Publication Date:
03 / 06 / 2016

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