Brand Glossary by Interbrand

By: Interbrand

$0.00
 
 
ISBN
9780230626409
Date Released
Binding
eBook
 
 

Out Of Print

Description
Information
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
ISBN:
9780230626409
Publication Date:
19 / 09 / 2006

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