Brand Management by Kirti Dutta

By: Kirti Dutta

QTY
-+
$123.99
 
 
ISBN
9780198069867
Date Released
Binding
Paperback
Pages
455
Dimensions
178 x 235 x 26mm

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Description
Information
Brand Management: Principles and Practices is a comprehensive textbook that has been written in a simple and lucid language in the Indian context. The text and theory is suitably illustrated with numerous examples, exhibits, case studies, and is accompanied by a CD with presentations and television commercials.
ISBN:
9780198069867
Publication Date:
10 / 05 / 2012
Pages:
455
Dimensions:
178 x 235 x 26mm

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