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    By: Kirti Dutta

    QTY
    -+
    $123.99
     
     
    ISBN
    9780198069867
    Date Released
    Binding
    Paperback
    Pages
    455
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    Brand Management: Principles and Practices is a comprehensive textbook that has been written in a simple and lucid language in the Indian context. The text and theory is suitably illustrated with numerous examples, exhibits, case studies, and is accompanied by a CD with presentations and television commercials.

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