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    By: M. Fioroni

    QTY
    -+
    $55.99
     
     
    ISBN
    9780230233515
    Date Released
    Binding
    eBook
     
     

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    Description
    We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

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