Brand Turnaround by Karen Post

By: Karen Post

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ISBN
9780071775281
Date Released
Binding
Hardcover
Pages
262
Dimensions
159 x 229 x 20mm

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Description
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How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
ISBN:
9780071775281
Publication Date:
15 / 11 / 2011
Pages:
262
Dimensions:
159 x 229 x 20mm

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