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    By: Allen P. Adamson & David Kirkpatrick

    $27.99
     
     
    ISBN
    9780230617629
    Date Released
    Binding
    Paperback
    Pages
    290
     

    Out of Print

    Description
    Discusses the impact of rapid globalization on digital brands as well as the importance of social initiatives and the opinions of web-based adolescents, explaining how to enable branding success through social networking, digital word-of-mouth, and green practices. Reprint.

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