BrandDigital by Allen P. Adamson & David Kirkpatrick

By: Allen P. Adamson & David Kirkpatrick

$27.99
 
 
ISBN
9780230617629
Date Released
Binding
Paperback
Pages
290
Dimensions
153 x 235 x 26mm

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Description
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Discusses the impact of rapid globalization on digital brands as well as the importance of social initiatives and the opinions of web-based adolescents, explaining how to enable branding success through social networking, digital word-of-mouth, and green practices. Reprint.
ISBN:
9780230617629
Publication Date:
01 / 09 / 2009
Pages:
290
Dimensions:
153 x 235 x 26mm

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