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    By: Liz Nickles & Savita Iyer

    QTY
    -+
    $43.99
     
     
    ISBN
    9780230341685
    Date Released
    Binding
    Hardcover
    Pages
    243
    Dimensions
    166 x 242 x 26mm

    Only available to order
    Estimated 10 - 14 business days until dispatch

    Description
    Information
    A piercing examination of the vulnerabilities of unchecked brand proliferation argues that today's rapid-rise branding practices are compromising free market choice, counseling managers and marketers on how to promote brands in ways that enhance consumer experience and enable brand endurance. 25,000 first printing.
    ISBN:
    9780230341685
    Publication Date:
    13 / 11 / 2012
    Pages:
    243
    Dimensions:
    166 x 242 x 26mm

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