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    By: Liz Nickles & Savita Iyer

    QTY
    -+
    $43.99
     
     
    ISBN
    9780230341685
    Date Released
    Binding
    Hardcover
    Pages
    243
     

    Only available to order
    Estimated 10 - 14 business days until dispatch

    If ordered before the 14th of December, this product should arrive by Christmas unless it is going to regional Australia
    Description
    A piercing examination of the vulnerabilities of unchecked brand proliferation argues that today's rapid-rise branding practices are compromising free market choice, counseling managers and marketers on how to promote brands in ways that enhance consumer experience and enable brand endurance. 25,000 first printing.

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