By: Liz Nickles & Savita Iyer

QTY
-+
$43.99
 
 
ISBN
9780230341685
Date Released
Binding
Hardcover
Pages
243
Dimensions
166 x 242 x 26mm

Only available to order
Estimated 10 - 14 business days until dispatch

Description
Information
A piercing examination of the vulnerabilities of unchecked brand proliferation argues that today's rapid-rise branding practices are compromising free market choice, counseling managers and marketers on how to promote brands in ways that enhance consumer experience and enable brand endurance. 25,000 first printing.
ISBN:
9780230341685
Publication Date:
13 / 11 / 2012
Pages:
243
Dimensions:
166 x 242 x 26mm

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