159 x 236 x 6mm
This book is a welcome resource for the businessperson who wants more than dos and taboos but less than a full-length book on Brazilian culture. In an easy-to-read format with clear and concise explanations of culture concepts and communication strategies, the book gives readers the basic rules of the game.
- Assumptions, values and behaviour - discussing collectivism; hierarchy and status; family; the use of time; and more
- Communication - verbal and non-verbal communications, including a discussion of relationships in a Brazilian office setting
- Protocol - the art of eating, gift giving, and styles of dress
- Information about Brazil - history, geography, demographics . . .
The book is a manual for enjoying the intriguing world of Brazilian business. Jacqueline Oliviera distills the building blocks of culture into short and readable chunks, and then applies them to a business context. The information given will assist in making anyone's stay in the country productive, interesting and enjoyable: readers will be able to determine how to interact with a Brazilian counterpart in any business or organisational situation.