By: Joseph Turow

QTY
-+
$88.99
 
 
ISBN
9780226817491
Date Released
Binding
Hardcover
Pages
242
Dimensions
166 x 242 x 20mm

Only available to order
Estimated 10 - 14 business days until dispatch

Description
Information
The first comprehensive study of target marketing shows how advertisers and the media are appealing to America's social divisions, self-indulgence, and self-isolation, exploiting differences among consumers based on income, age, race, and gender. UP.
ISBN:
9780226817491
Publication Date:
15 / 05 / 1997
Pages:
242
Dimensions:
166 x 242 x 20mm

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