By: Joseph Turow

QTY
-+
$68.99
 
 
ISBN
9780226817507
Date Released
Binding
Paperback
Pages
242
Dimensions
153 x 229 x 13mm

Only available to order
Estimated 10 - 14 business days until dispatch

Description
Information
The first comprehensive study of target marketing shows how advertisers and the media are appealing to America's social divisions, self-indulgence, and self-isolation, exploiting differences among consumers based on income, age, race, and gender. UP.
ISBN:
9780226817507
Publication Date:
15 / 12 / 1998
Pages:
242
Dimensions:
153 x 229 x 13mm

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