Breakthrough Marketing Plans

Breakthrough Marketing Plans by Tim Calkins

By: Tim Calkins

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$57.99
 
 


ISBN
9780230607576
Date Released
Binding
Paperback
Pages
172
Dimensions
159 x 235 x 13mm

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Description
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"Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business"--
ISBN:
9780230607576
Publication Date:
02 / 09 / 2008
Pages:
172
Dimensions:
159 x 235 x 13mm

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