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    Brilliant Marketing Plans

    By: Ian Linton

    QTY
    -+
    $20.99
     
     
    ISBN
    9780273756316
    Date Released
    Binding
    eBook
     
     

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    Description
    Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.

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