Brilliant Marketing Plans

By: Ian Linton

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ISBN
9780273756316
Date Released
Binding
eBook
 
 

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Description
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Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.
ISBN:
9780273756316
Publication Date:
09 / 07 / 2012

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