Brilliant PR by Cathy Bussey

By: Cathy Bussey

QTY
-+
$16.99
 
 
ISBN
9780273746591
Date Released
Binding
eBook
 
 

Instant Download

Description
Information
Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so youll find out how to make a winning impact. Brilliant Outcomes : Learn how to present yourself or your business to the public Understand the elements of a PR campaign and how to pitch to the media Find out how to manage a crisis Discover the power of social networking and how to get noticed online
ISBN:
9780273746591
Publication Date:
09 / 07 / 2012

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